Could the UK's Leading Authority On Hotel Room Marketing Personally Help You Transform Your Business By Showing You Exactly How To Increase Bookings, Revenue & Profit?
Dear Hotelier
Let me ask you a question:
If you were personally coached by the UK's leading authority on the marketing of hotel rooms, if he let you call him and email him as much as you liked for the next 180 days, and …
… if he gave you access to all of his insider secrets that have helped other hotels dramatically boost their business …
… Do you think you could generate even more bookings, revenue and profit for your hotel?
This could be your chance.
I am currently looking for a few dedicated people who are willing to learn and implement some of the very latest cutting edge hotel marketing strategies.
The exact same strategies that have helped these operators dramatically improve their hotels' RevPAR:
We are delighted with the impact that Michael's coaching and mentoring has had on our operations.
We found that Michael's ability to identify the marketing and product issues within our hotels, both the underlying and the obvious (which we also missed because we were too close to the business), was extremely useful in improving our operations.
Over a period of several months we implemented his recommendations, step by step, and have seen a noticeable improvement in occupancy, RevPAR and hence operating profit at all three hotels.
Most importantly, the improvement was not short-term but a sustained change in the long-term business model.”
As a result of Michael's support, we have identified a series of longer term initiatives which will enable us to become even more successful.
Michael's experience and expertise quickly identified where we had not kept pace with trends that affect our exposure to potential guests and the methods used to make accommodation reservations.
His comprehensive review supported by his help to implement recommendations has been very valuable and cost effective.
There is no doubt that our methods were no longer effective and Michael's advice has enabled us to increase occupancy and RevPAR and become more pro-active in our approach to gaining new and retaining more of our existing business.”
I don't need to tell you how vital it is that rooms perform well for you. Your overhead structure will assume certain room revenue and if you fall short, the impact on your profit will be severe, even catastrophic.
And every day that goes by with an empty room is money down the drain. You can never get it back again.
And the big issue with rooms is that it takes a long time to build up the occupancy and revenue, so as soon as you notice a decline you know you are in for a rough patch.
So what is the answer?
Simply put, you need to make sure that your rooms are performing to their maximum potential.
I'm sure that you appreciate that for every extra room you sell at 60% occupancy and a rate of £55 you will take an extra £12,000 a year, every year. Multiply this by your room potential and the figures are incredible.
This Mentoring Programme will help you, as it has helped others, to:
- Make life less stressful by focussing your efforts on niche markets
- Boost your share of online bookings by better Internet merchandising
- Outsmart your competition with some little used lead generation techniques
- Increase your revenue by implementing clever pricing techniques
But it is not just a matter of taking more actions. However hard you try you are just not going to make it unless you have everything in place and your efforts are effectively targeted.
So how can you make it all work?
I believe that building a successful, sustainable and profitable hotel business is a simple step-by-step process and so long as you follow the steps everyone, whatever their experience, can become successful.
In other words you do not need:
- To know all the answers
- To be a technical wizard
- To have a large marketing budget
I am available on a one-to-one basis to help a few dedicated hoteliers who are willing to exploit the sort of marketing strategies that have helped others transform their businesses. Over a 3-month period I can help you set up your hotel for success.
To qualify for this mentoring programme you must be:
- Committed to growing your room revenue
- Willing to invest time, energy and some money
- Open to new ideas
- Patient but not complacent
- Able to take decisive action when needed
- Available for up to 2 hours a month for telephone calls
- Able and willing to set aside specific time to work ‘on’ your business
Even though I have been involved in the industry for some time I have learned a lot through reading this book.”
If you would like to see what other people have said about my book on marketing independent accommodation take a look here …
… just click on the book cover →
What to do next:
If this mentoring programme sounds like something that would benefit you, just complete this short form.
Spaces are limited, so the sooner you register your interest the sooner you can start to transform your business.
After you submit this form we will contact you, discuss your needs and make a proposal. You are then entirely free to decide if you want to go ahead with whatever proposal we make.
Complete this form and press ‘submit’.
I look forward to working with you.
Mike
PS From time to time every hotel needs a boost from a fresh pair of eyes. This could be your chance to head off in a completely new direction!
This is a resource from www.HotelProfitSystems.com where you can find additional information and subscribe to a regular free profit-stimulating newsletter.
